Security Overview & Trust Center

Overview

Fluenty is built with security and privacy as core principles.

This page provides an overview of how Fluenty approaches security, data protection, and operational safeguards. It is intended to give customers and partners transparency into our practices.

Fluenty is an independent product and is not affiliated with Retell AI.

Product Scope

Fluenty provides:

A web widget for chat and browser-based voice calls
Widget configuration and customization tools
Event-based analytics dashboards
Account and subscription management

Fluenty does not:

Provide AI models
Process AI conversations
Store chat transcripts or call audio
Train AI systems

AI conversations and voice calls are handled by Retell AI under their own policies and infrastructure.

Data Handling Principles

Minimal Data Collection

Fluenty follows a data minimization approach:

We collect only the data required to operate the service
We do not collect or store AI conversation content
We collect only event-based widget analytics (loads, opens, starts)

Clear Separation of Responsibilities

Retell AI handles all AI conversation processing
Fluenty handles widget UI, configuration, and analytics
Customers retain control over their Retell AI agents and configurations

Security Controls

Infrastructure Security

Encrypted data transmission using HTTPS and WebRTC

Secure hosting and infrastructure providers

Environment isolation between production and non-production systems

Regular dependency and platform updates

Access Controls

Authentication handled via Kinde

Role-based access to the Fluenty dashboard

Least-privilege access principles

Secure session management

Payment Security

Payments processed by Stripe

Fluenty does not store full payment card details

PCI compliance is handled by Stripe

Monitoring and Abuse Prevention

Rate limiting and abuse prevention mechanisms
Monitoring for unusual or malicious activity
Logging for operational and security purposes
Ability to suspend or disable widgets if misuse is detected

Data Retention

Account data is retained while the account is active
Widget analytics data is retained for up to 24 months
Data is deleted or anonymized upon account deletion unless legally required

Details are described in the and .

Incident Response

In the event of a security incident:

We investigate promptly
We take reasonable steps to contain and mitigate impact
We notify affected customers when legally required
We cooperate with customers to support their compliance obligations

Subprocessors

Fluenty uses trusted subprocessors to operate the service, including:

Kinde (authentication and identity management)
Stripe (payment processing)
Infrastructure and hosting providers

All subprocessors are subject to contractual data protection obligations.

Compliance Approach

Fluenty is designed to align with applicable global data protection and security principles, including:

GDPR and UK GDPR
CCPA / CPRA
LGPD
General international privacy standards

Note:

Fluenty does not currently hold SOC 2 or ISO 27001 certifications.

Our security practices are designed with recognized industry standards and SOC 2 principles in mind.

Customer Responsibilities

Customers are responsible for:

Proper configuration of widgets and Retell AI agents
Monitoring AI behavior and outputs
Ensuring legal disclosures to end users
Complying with applicable laws and regulations

Transparency and Updates

Security practices evolve as the product grows.

We review and update this page as necessary to reflect changes in technology, risk, or legal requirements.

Contact

For security or trust-related questions, please contact: