AI Policy

Last updated: January 5, 2025

1. Introduction

Fluenty is committed to responsible and transparent use of artificial intelligence.

This AI Policy explains how AI is used within the Fluenty service, our role in the AI ecosystem, and the responsibilities of users who deploy AI-powered chat and voice experiences through Fluenty.

This policy should be read together with our and .

Fluenty is an independent product and is not affiliated with Retell AI.

2. AI Integration Model

Fluenty does not provide AI models.

Fluenty is a widget and infrastructure layer that integrates with Retell AI, which provides the AI-powered chat and voice functionality.

Role separation

Fluenty (Widget Layer):

  • Provides the web-based widget UI
  • Handles widget configuration and customization
  • Enables multi-language UI behavior
  • Provides event-based analytics

Retell AI (AI Layer):

  • Processes all AI conversations
  • Handles natural language understanding and response generation
  • Manages voice synthesis and call logic
  • Controls AI behavior and outputs

Critical clarification:

  • Fluenty does not process, store, or access conversation content
  • Fluenty does not train AI models
  • All AI interactions are handled by your Retell AI agents

3. Core AI Principles

3.1 Transparency

We clearly communicate:

  • That AI conversations are handled by Retell AI
  • What Fluenty does and does not do
  • What data Fluenty collects (widget usage events only)
  • The limitations of our role in AI behavior

3.2 User and Customer Control

  • End users can choose whether to interact via chat or voice
  • End users can stop interactions at any time
  • You control widget behavior, triggers, appearance, and language
  • You configure and manage your Retell AI agents independently
  • You can disable or remove widgets at any time

3.3 Privacy and Data Protection

Fluenty is designed to minimize data exposure.

  • We do not store conversation content, transcripts, or audio
  • We collect only event-based analytics (loads, opens, starts)
  • Conversations are processed directly by Retell AI
  • We do not use conversation data to train AI models

Privacy practices are detailed in our .

3.4 Accountability and Responsibility

We are accountable for:

  • Providing accurate documentation
  • Maintaining secure widget infrastructure
  • Protecting configuration and account data
  • Responding to security or integration issues

We are not responsible for:

  • AI outputs or conversation quality
  • AI model behavior or training
  • Decisions made by AI systems

These responsibilities belong to Retell AI and the user configuring the AI agents.

3.5 Fairness and Non-Discrimination

  • Fluenty supports multiple languages to improve accessibility
  • We do not design our service to discriminate against individuals or groups
  • We expect users to configure their Retell AI agents responsibly
  • We discourage biased, discriminatory, or harmful AI use

4. User Responsibilities

By using Fluenty, you agree that you are responsible for:

  • Proper configuration of your Retell AI agents
  • Ensuring AI behavior complies with applicable laws and regulations
  • Informing end users that they are interacting with AI, where required
  • Monitoring AI outputs and behavior
  • Implementing safeguards and human oversight where appropriate
  • Ensuring compliance with AI-specific regulations (e.g. EU AI Act, where applicable)

Fluenty does not control how AI systems behave once configured.

5. AI Limitations and Disclaimers

You acknowledge that AI systems may:

  • Produce inaccurate or incomplete responses
  • Misinterpret user intent or context
  • Generate biased or misleading outputs
  • Change behavior over time

Fluenty makes no guarantees regarding:

  • Accuracy of AI-generated responses
  • Suitability of AI outputs for any purpose
  • Reliability of AI behavior

All AI outputs are generated by Retell AI, not Fluenty.

6. AI Safety and Security

Fluenty implements security measures appropriate to its role, including:

  • Secure data transmission between widget and Retell AI
  • Authentication and authorization controls
  • Abuse detection and rate limiting
  • Regular infrastructure maintenance

Retell AI is responsible for securing its AI infrastructure and conversation processing.

No system is completely secure. Users should implement additional safeguards appropriate to their use case.

7. Prohibited Uses

You may not use Fluenty or integrated AI systems to:

  • Generate illegal, harmful, or unethical content
  • Impersonate individuals or organizations
  • Violate intellectual property or privacy rights
  • Engage in discrimination or harassment
  • Mislead or deceive users
  • Automate spam or abusive behavior
  • Create malicious deepfakes or synthetic media
  • Violate applicable laws or regulations

Violations may result in immediate suspension or termination.

8. AI Training and Model Development

Fluenty does not:

  • Train AI models
  • Store or access conversation data
  • Use conversations for model improvement
  • Share conversation data for AI training

All AI training and model development is handled by Retell AI. Refer to Retell AI's policies for details on their AI training practices.

9. Human Oversight

We recommend human oversight for AI-powered interactions, especially when used for:

  • High-stakes decisions
  • Legal, medical, or financial contexts
  • Handling sensitive personal data
  • Scenarios where errors may cause harm

You are responsible for determining appropriate oversight and safeguards.

10. AI System Updates

AI systems may evolve over time.

  • Fluenty may update widget functionality
  • Retell AI may update AI behavior independently

Users are responsible for monitoring their AI agents and adjusting configurations as needed. Fluenty is not responsible for changes made by Retell AI.

11. Reporting AI Issues

If you encounter:

  • Integration or security issues
  • Suspected abuse or misuse
  • Bias or harmful behavior

Contact us at:

Issues related to AI outputs should also be reported directly to Retell AI.

12. Compliance and Regulations

Fluenty aims to align with applicable AI and data protection frameworks, including:

  • EU AI Act (where applicable)
  • GDPR, CCPA, and similar data protection laws
  • Industry best practices

You are responsible for ensuring your specific AI use case complies with all applicable regulations in your jurisdiction.

13. Changes to This Policy

We may update this AI Policy as technology or regulations evolve.

Updates will be posted with a revised "Last updated" date. Continued use of the Service constitutes acceptance of the updated policy.

14. Contact Us

For questions regarding this AI Policy, contact:

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